Website Design Proposal

Digital Made Simple.

[CLIENT NAME]

Prepared for: [CLIENT NAME] — [CLIENT WEBSITE]

Service: Website Design & Development

Prepared by: Josh — Pure Marketing

Date: [DATE]

Bespoke WordPress Website
Confidential — prepared exclusively for [CLIENT NAME] 0121 573 0233  ·  josh@puremarketing.uk

Our Approach

Digital Made Simple.

[PERSONALISED OPENING — brief description of the client, their business and what they have achieved so far.]

[PERSONALISED SECOND PARAGRAPH — the opportunity. What a great website will do for this client specifically, and what this proposal sets out to deliver.]

Your Customers First

Every design decision starts with your customer. We build websites that guide visitors effortlessly from first click to conversion.

Built to Perform

SEO-ready from day one, fast loading, and built on WordPress so you stay in control of your website long after launch.

Results You Can Measure

We set up analytics and conversion tracking from the start, so you always know how your website is performing and where to improve.

What We're Building Towards

Project Objectives.

Every website we build is guided by six core objectives. These are the outcomes we are designing and developing towards for [CLIENT NAME].

01

Deliver Effortless UX

A new website optimised to deliver an effortless experience on all devices, with a strong focus on mobile visitors who make up the majority of web traffic.

02

Help Customers Find What They Need

Well thought out user journeys that guide visitors to your products and services quickly and intuitively, reducing friction and increasing enquiries.

03

Inspire with Fresh Design

A clean, modern design that showcases your brand at its best and gives customers confidence in [CLIENT NAME] from the moment they land on the site.

04

SEO Ready from Day One

Delivered with SEO and load speed in mind, giving your website the best possible foundation for ranking well on Google and delivering a fast user experience.

05

Increase Conversion Rate

Access to key traffic statistics so you can monitor performance, understand visitor behaviour, and make informed decisions to keep improving results.

06

Increase Page Dwell Time

We want visitors to explore, not bounce. Engaging content, clear navigation and well-structured pages keep people on your site for longer.

How We Work

Our Process.

We follow a four-stage process on every website project. This gives you full visibility at every step and ensures nothing gets missed before we go live.

01

Plan

We start by planning your sitemap — a full list of every page that needs to be created. This shapes how customers will flow through the website and gives us a clear brief before any design work begins.

02

Design

Initial wireframe sketches explore layout and content ideas quickly. We then produce polished final designs via Invision, allowing you to easily view, share and comment throughout the process.

03

Develop

We follow the highest industry standards throughout development — structured, documented, scalable code built with SEO and speed in mind. Everything is tested on a development server before going live.

04

Measure

We set up analytics and conversion tracking from day one. Data-driven decisions allow us to continue improving your website after launch, ensuring it keeps delivering results long term.

Design Philosophy

Our Design Methodology.

Great digital design is unnoticeable — because you have got a user from A to B effortlessly. Every design decision we make puts your customer at the centre.

Make Life Easy

Our design methodology places the customer at the heart of the experience from initial interaction to beyond conversion. The user journeys we deliver are built around user stories for each customer persona.

This means we design for real people with real goals, not just for aesthetics. The result is a website that feels intuitive to use — because it was designed around how your customers actually think and behave.

"Great digital design is unnoticeable because you have got a user from A to B effortlessly."

The User Journey Framework

Search Intent — understanding what your customers are looking for before they arrive

Brand Proposition — communicating clearly who you are and why you are the right choice

Clarity of Product & Action — making it immediately obvious what you offer and what to do next

Simple UX & Journey to Outcome — removing friction at every step between interest and conversion

Customer Promise — building trust and confidence throughout the experience

Responsive Feedback — confirming actions and guiding users towards the next step

Under the Hood

Built on WordPress, Powered by Flatsome.

We build all our websites on WordPress using the Flatsome theme and UX Builder — one of the most powerful, flexible and fastest-loading website frameworks available. Here is why that matters for your business.

57% of the internet runs on WordPress — and Flatsome is its most powerful builder.

Flatsome is consistently one of the best-selling and highest-rated WordPress themes in the world. Combined with the UX Builder, it gives us a drag-and-drop design environment that produces fast, pixel-perfect websites — without the bloated code that slows most page builders down.

This means your website loads fast (a critical Google ranking factor), looks exactly as designed on every device, and can be updated by you after launch without needing a developer for every small change.

Should you ever move on from us, any WordPress developer familiar with Flatsome — which is most of them — can pick up your site straight away. You are never locked in.

Our Stack

WordPress

WordPress

Industry-standard CMS, powering 57% of the web
Flatsome

Flatsome & UX Builder

Drag-and-drop precision with fast, clean code output
WooCommerce

WooCommerce

E-commerce built in if required

Lightning Fast Loading

Flatsome is built for performance. Clean code output means faster page speeds — a direct ranking factor for Google and a key driver of conversion rate.

Pixel-Perfect on Every Device

The UX Builder gives us granular control over how every element looks on desktop, tablet and mobile separately — so nothing gets squashed or broken on smaller screens.

Easy for You to Update

The drag-and-drop UX Builder means you can make layout and content changes yourself after launch — no code knowledge required, no waiting for an agency.

Flexible & Scalable

Whether you need a simple brochure site or a complex e-commerce store, Flatsome scales with your business. Add pages, sections and features as you grow without starting again.

SEO-Friendly by Design

Flatsome produces clean, semantic HTML that search engines love. Combined with our SEO setup on every project, your site launches with the strongest possible technical foundation.

Proven & Battle-Tested

Flatsome has been refined over a decade and powers hundreds of thousands of websites worldwide. It is actively maintained, regularly updated and has a huge support community behind it.

Pricing

Project Costs.

Here are the costs associated with your new website. Following confirmation it will take us around 4–6 weeks to take your website from concept to launch.

Project Deliverable Cost
Website Design & Development Bespoke design and full WordPress development of your new website. Includes initial sitemap, wireframes via Invision, bespoke page layouts, mobile-responsive build, SEO setup, speed optimisation, conversion tracking, Google Analytics, website training and ongoing support for any queries you may have. £1,750 + VAT
Hosting & SSL Certificate — annual SSD storage — suitable for [X]+ monthly visits — unmetered traffic — daily website backups — global CDN — SSL certificate — minor updates & tweaks — ongoing technical support. Hosted on our dedicated UK servers via purehost.uk. £300 + VAT per year
Logo & Social Media Branding OPTIONAL A professional logo design and matched social media branding pack to ensure visual consistency across your website and online presence. £500 + VAT
Total Investment £[TOTAL]+ VAT

All prices exclude VAT. Hosting is billed annually and renewed each year. The design and development fee is a one-off project cost.

What Happens Next

Project Timeline.

From confirmation to launch in 4–6 weeks. Here is how the project typically runs.

Week 1

Kick-off & Sitemap

Project kick-off call. We agree the full sitemap — every page, its purpose and how customers will flow through the site. Signed off before design begins.

Weeks 1–2

Initial Wireframes

Sketch-based wireframes exploring layout and content structure for key pages. Shared with you for feedback before we move to final designs.

Weeks 2–3

Final Designs

Polished designs produced and shared via Invision. You can view, comment and request changes before a single line of code is written.

Weeks 3–5

Development

Your website is built on a development server. SEO setup, speed optimisation, mobile responsiveness and conversion tracking all implemented during this phase.

Week 5–6

Review & Launch

Final review with you on the development server. Any amends made. Once signed off, we launch. Training provided so you can manage the site yourself going forward.

Our Work

Our Clients.

A selection of websites designed and built by Pure Marketing — chosen because they are most relevant to [CLIENT NAME] and demonstrate what we can achieve for your business.

Green Team One

Renewable Energy

Green Team One

UX / UIWeb DesignWeb DevelopmentSEO

Complete website and SEO campaign for a solar panel installer. 10+ keywords in the top 5 on Google including “solar panels Cheltenham”, 741 ranking position improvements and 210% increase in clicks in three months.

Hatton James Legal

Legal

Hatton James Legal

UX / UIWeb DesignWeb DevelopmentSEO

Full website rebuild for a specialist employment law firm. Ranks number one across Birmingham, Solihull and Shirley and generated 293 leads in 2022 alone.

BRP Architects

Architecture

BRP Architects

UX / UIWeb DesignWeb Development

New website for a Birmingham-based architects with 25+ years of experience. 40+ keywords in the top 5, 5,165 ranking position improvements and 214% increase in clicks.

Holland Lloyd

Property & Planning

Holland Lloyd

UX / UIWeb DesignWeb DevelopmentSEO

Website for a planning and development consultancy that gave the business a professional online presence, directly helping to onboard and nurture many new clients.

The Meadow Barn

Wedding Venue

The Meadow Barn

UX / UIWeb DesignWeb DevelopmentSEO

Visually stunning website for a prestigious wedding venue. £1.2m revenue generated via SEO, 97% of targeted keywords on page 1 and 127% increase in organic traffic.

The Barnyard

Wedding & Events

The Barnyard

UX / UIWeb DesignWeb Development

Bespoke website for a wedding and events venue, designed to showcase the setting and convert visitors into enquiries through a strong visual experience.

Greenfield Mortgages

Financial Services

Greenfield Mortgages

UX / UIWeb DesignWeb DevelopmentPPC

Website and PPC campaign for a specialist mortgage broker. Campaign generated £1m+ ROI, demonstrating the combined power of a well-built site and targeted paid advertising.

Zusi

VoIP & IT Services

Zusi

UX / UIWeb DesignWeb Development

Professional website for a business VoIP, IT support and connectivity provider, clearly communicating a broad service offering to commercial clients.

Pure BC

Building Consultancy

Pure BC

Brand DevelopmentWeb DesignWeb DevelopmentSocial Media

Full brand identity and website for a building consultancy. “Pure Marketing has been a great asset to my business. From brand development to an impressive website, their support has been brilliant.” — Adrian Walsh, Director.

Team Super Sports

Sports Retail

Team Super Sports

UX / UIWeb DesignWeb DevelopmentE-commerce

E-commerce website for a UK sports camp and kit retailer, built to drive online bookings and product sales with a clear, mobile-first user journey.

Good Stuff 365

E-commerce

Good Stuff 365

UX / UIWeb DesignWeb DevelopmentWooCommerce

WooCommerce website for an online retail brand, designed to maximise product discovery and conversion across desktop and mobile.

CSC Financial

Financial Services

CSC Financial

UX / UIWeb DesignWeb Development

Professional website for a specialist mortgage and financial solutions firm, building trust and authority for a regulated business operating in a competitive market.

LC International

International Trade

LC International

UX / UIWeb DesignWeb Development

Website for an international plant hire and engineering services company, built to reflect the scale and expertise of the business and generate commercial enquiries.

Global Resource Connect

Recruitment

Global Resource Connect

UX / UIWeb DesignWeb Development

Website for a global outsourcing and recruitment specialist, clearly positioning the business for both UK and international clients.

Savona Dental

Dental Practice

Savona Dental

UX / UIWeb DesignWeb Development

Premium website for a London dental practice in Canary Wharf, designed to build patient confidence and drive appointment bookings.

BH Roofing Solutions

Roofing & Construction

BH Roofing Solutions

UX / UIWeb DesignWeb Development

Website for a roofing and construction company, built to generate local leads and establish credibility with residential and commercial clients.

Why Pure Marketing

The Right Agency for Your Business.

There are a lot of web design agencies out there. Here is what makes Pure Marketing different.

Award-Winning Digital Agency

We are an award-winning digital agency in Birmingham with a track record of delivering websites that drive real business results, not just ones that look good.

You Own Everything

Your domain, your hosting account, your website files. We never lock you in. Should you ever move on, you take everything with you and any developer can support you.

Designs You Approve Before We Build

Using Invision, you see and sign off every page design before development begins. No surprises, no wasted time rebuilding work you didn’t expect.

SEO & Speed from Day One

Unlike agencies that treat SEO as an afterthought, we build it into the website from the ground up. Your site launches ready to rank, not needing a fix six months later.

Training & Ongoing Support Included

We include training so you can manage and update your own website. And our support doesn’t end at launch — we are always on hand for questions and minor tweaks.

Full-Service Agency

Website done? We can also run your SEO, Google Ads and social media. One agency, one relationship, everything joined up. No briefing multiple suppliers.

“Pure Marketing has been a great asset to my business. From brand development, updated logo and an impressive website, their creativity and support has been brilliant. I wouldn’t hesitate to recommend them.”
Adrian Walsh, Director — Pure BC (Building Consultancy)
“A 75% increase in search rankings, over 50% of our keywords now first on Google, and 150% more website traffic — all following the launch of our new website and SEO campaign with Pure Marketing.”
Notepad Studio — Creative Agency
“Pure Marketing built us a website that appears at the top of Google across the West Midlands. We generated 293 leads in 2022 alone — the results have been outstanding.”
Hatton James Legal — Employment Law Firm
“The team at Pure Marketing took the time to truly understand our venue and brand. The website they delivered is beautiful and has made a real difference to our enquiry levels.”
The Meadow Barn — Wedding Venue
“From the initial brief through to launch, Pure Marketing were professional, creative and delivered exactly what we were looking for. Our new website has been a game changer for the business.”
BRP Architects — Birmingham

Common Questions

Frequently Asked Questions.

The questions we hear most often from clients before a project gets started.

Do I need to provide my own content?
You can supply your own copy and images, or we can help. Ideally, you provide your own text and images as you know your business best. We will advise on what is needed for each page and review your content to make sure it works well for SEO and conversion. If you need copywriting or professional photography, we can recommend trusted partners or quote for this as an add-on.
Will my website work on mobile?
Yes, absolutely — every website we build is fully mobile responsive. We build with a mobile-first approach because the majority of web traffic is now on smartphones. Your website will look and work perfectly on all screen sizes — phone, tablet and desktop. This is also a key factor in Google rankings, so it matters for SEO too.
Can I update the website myself after it launches?
Yes — the Flatsome UX Builder makes it straightforward. We build on WordPress with the Flatsome theme and UX Builder, which has an intuitive drag-and-drop interface. After launch we provide training so you can update text, images, and even rearrange page layouts yourself without touching any code. For anything more involved, we are always on hand to help.
What happens if I want changes after the site launches?
Minor tweaks are included in your hosting package. Small updates and fixes are covered as part of the ongoing hosting and support package. For larger changes — new pages, redesigns or feature additions — we will quote for these separately. Many of our clients also move on to an SEO or maintenance retainer after launch, which gives them a set number of development hours each month.
How long will the project take?
Typically 4–6 weeks from confirmation to launch. The timeline depends on the size of the website and how quickly feedback is provided at each stage. The biggest variable is usually content — the faster you supply text and images, the faster we can build. We will agree a clear timeline at kick-off and keep you updated throughout the project.
What about SEO — will my website rank on Google?
Your website will launch SEO-ready with strong technical foundations. We set up page titles, meta descriptions, heading structure, image optimisation, XML sitemaps, Google Analytics and Google Search Console as standard. This gives you the best possible starting point. For ongoing SEO — keyword rankings, content strategy, link building — we offer a monthly SEO retainer starting from £500/month, which many clients add on after launch.

Getting Started

Next Steps.

Once you have had a chance to review the proposal, here is how we move forward.

01

Review this proposal

Read through and get in touch with any questions. I am happy to talk through anything before you commit.

02

Confirm & sign off

I will send across the relevant paperwork. Once signed, we book in your project kick-off.

03

Kick-off meeting

We sit down (or jump on a call) to agree the sitemap, discuss your brand, content and any specific requirements before design begins.

04

Design, build & launch

We take care of everything from initial wireframes through to a fully tested, live website — keeping you informed and involved throughout.

Ready to Get Started?

Let’s Build Something [GREAT/CLIENT-SPECIFIC].

I would love to work with you on this project. Drop me an email or give me a call and we can get things moving.

josh@puremarketing.uk 0121 573 0233