Google Ads (PPC) Proposal
[CLIENT NAME]
Our Approach
[PERSONALISED OPENING LINE — e.g. brief description of the client's business and what they've achieved so far.]
[PERSONALISED SECOND PARAGRAPH — explain the opportunity and what this proposal sets out to do for this specific client.]
Every decision is driven by return on your investment. We optimise for consultation bookings, not just clicks.
Full conversion tracking from day one. Monthly reports showing spend, clicks, enquiries and cost per booking.
Google-certified specialists with over 10 years delivering paid search campaigns across the UK.
Why Google Ads?
[CLIENT TYPE] customers research carefully before buying. They search, compare, and read reviews — and Google Ads puts your business at the very top of that process, ahead of every organic result and every competitor.
Your ads appear at the top of Google within days of launch. No waiting 6–12 months for SEO to take effect — the right patients see you from day one.
You operate across nine UK cities. We build location-specific campaigns so you capture searches in London, Birmingham, Manchester — wherever you want to grow fastest.
People searching “hair transplant surgeon London” are ready to book a consultation. These are not casual browsers — they are patients actively looking for a clinic right now.
Spend exactly what you want, pause at any time. Unlike SEO retainers or long contracts, Google Ads gives you full control with no long-term lock-in beyond our 2-month trial.
A single [sale/booking/lead] covers your full 2-month trial investment many times over. The question is not whether Google Ads will pay for itself — it is how quickly.
Campaign Breakdown
Your campaign will be built and actively managed across nine core components, covering every aspect of your Google Ads activity from setup through to ongoing optimisation.
Identifying the exact search terms your ideal customers use when searching for [CLIENT SERVICE] online.
Reviewing what competitors are bidding on so we can position [CLIENT NAME] to stand out and capture the most valuable searches.
Full conversion tracking configured so every enquiry and consultation booking is correctly attributed to the campaign.
A review of your existing pages to ensure they are ready to convert paid traffic from day one.
Recommendations to maximise conversions from your key landing pages.
Minor recommendations to improve Quality Scores and reduce cost per click over time.
Ad copy written and tested across multiple variations to identify the messages that convert best.
Your account is actively managed throughout the month — bids, budgets and keywords reviewed and adjusted regularly.
A clear monthly report covering spend, clicks, impressions, conversions and cost per enquiry delivered to your inbox.
Month 2 Bonus
As a new Google Ads advertiser, you qualify for a sign-up credit. Spend £380 in your first 60 days and Google adds £380 in free ad credit to your account.
How we'll use this: In Month 1 we focus on building and launching the campaign properly. Once you have hit the £380 spend threshold, the credit unlocks — we will time this so the free £380 lands in Month 2, effectively doubling your ad budget for the second month of the trial at no extra cost to you.
You Spend
£380in Month 1
Google Adds
£380Free in Month 2
Pricing
We work closely with you to ensure our activity accurately reflects your campaign goals. Below is your full 2-month trial investment.
| Deliverable | Per Month | 2-Month Total |
|---|---|---|
| PPC Management Fee — Pure Marketing Campaign setup, keyword research, competitor analysis, ad copywriting, bid management, conversion tracking, landing page review and monthly performance report. | £300+ VAT | £600+ VAT |
| Google Ads Spend — paid direct to Google Paid by you directly to Google — not via Pure Marketing. Minimum £380/month recommended to qualify for the credit offer. You retain full account ownership at all times. No VAT applies to Google Ads spend. | £380no VAT | £760no VAT |
| Google Ads Credit LANDS MONTH 2 Once you have spent £380 in your first 60 days, Google adds £380 free credit. We time this to land in Month 2, doubling your ad exposure for the second month at zero extra cost. | +£380 freeMonth 2 only | — |
| Total Trial Investment | £680per month | £1,360over 2 months |
VAT note: The Pure Marketing management fee of £300/month is subject to VAT (£360/month inc. VAT). Google Ads spend is paid directly to Google and carries no VAT for UK businesses. Total monthly cash outlay is £680 (£360 inc. VAT management + £380 Google Ads spend).
Getting Started
A low-commitment trial designed so you can see real results before deciding how to proceed long term.
Account setup, keyword research, competitor analysis, conversion tracking installation and campaign structure planning.
Ad copy creation, location and audience targeting, bidding strategy set, landing page review shared with you for sign-off.
Campaign goes live. Active monitoring begins immediately. Google credit offer activated on your account.
Continuous bid, keyword and copy optimisation. Full Month 1 performance report delivered at month end.
Google’s £380 free credit lands, doubling your ad exposure. We build on Month 1 learnings. End-of-trial report and ongoing strategy recommendation delivered.
Proven Results
A selection of PPC campaigns demonstrating our ability to generate high-value, high-intent enquiries — the type of results that matter most to Dr Kunnure Clinic.
Financial Services — High-value Lead Gen
Greenfield Mortgages
FCA-authorised bridging lender where each enquiry has significant monetary value — a strong example of high-value lead generation via Google Ads.
Education — Premium Enquiry Generation
Myddelton College
Bespoke PPC landing page driving admissions enquiries for a prestigious private college. Premium service requiring trust and a considered purchase decision.
Architecture — Professional Services
Brophy Riaz Patel Architects
PPC campaign for a professional services firm with high average project value. Demonstrates our ability to generate quality enquiries where credibility and expertise matter to the buyer.
Why Pure Marketing
There are a lot of agencies offering Google Ads management. Here is what makes Pure Marketing different.
Our team holds Google Ads certifications and partner status — meaning we have direct access to Google support and early access to new features.
We have been running successful Google Ads campaigns for UK businesses since 2013 across healthcare, professional services, finance and more.
We never lock you in by owning your Google Ads account on your behalf. Your account, your data, your budget — we manage it for you, that is all.
What you see in this proposal is exactly what you pay. No setup fees, no percentage of ad spend, no surprise extras. Just a flat monthly management fee.
We are a Birmingham-based agency that understands the UK market. You will always speak to the person actually managing your account — not an account manager reading from a dashboard.
We have experience structuring campaigns that target the right locations and allocate budget to where it performs best.
Common Questions
Answers to the questions we hear most often before a campaign gets started.
Getting Started
Getting from proposal to live campaign is simple. Here is how we move forward.
Read through and get in touch with any questions. I am happy to walk through anything before you commit.
I will send a short service agreement. Once signed, we get started immediately.
Set up a new Google Ads account or grant us access to an existing one. I will handle the Google credit offer setup from there.
A short call to align on target locations, key messages and priorities before I build the campaign.
I build the campaign, share it with you for sign-off, and launch within 5–7 working days of kick-off.
Ready to Get Started?
I would love to get this campaign live for you. Drop me an email or give me a call and we can be up and running within the week.